Looks Like Work
Welcome to Looks Like Work. After learning, succeeding, failing (a lot) and learning even more, I decided to do what I do best and ask lots of questions. In this podcast I’ll be exploring work, career, entrepreneurship and everything that makes for a fulfilling and joyful life through conversations, opinions and curated content. Looks Like Work is a podcast by Chedva Ludmir, a serial entrepreneur obsessed with the future of work, reading, politics and curiosity.
Welcome to Looks Like Work. After learning, succeeding, failing (a lot) and learning even more, I decided to do what I do best and ask lots of questions. In this podcast I’ll be exploring work, career, entrepreneurship and everything that makes for a fulfilling and joyful life through conversations, opinions and curated content. Looks Like Work is a podcast by Chedva Ludmir, a serial entrepreneur obsessed with the future of work, reading, politics and curiosity.
Episodes

4 hours ago
4 hours ago
9 min
Today I'm chatting with Julia Starr, Founder / Coach at Julia Starr Coaching. Julia and I initially connected through Dreamers // Doers, and it was interesting how much synchronicity we and our approaches have, given how different our professional backgrounds (and our clients'!) are.
We chat about:
The founder's Shiny Object Syndrome
Should our businesses reflect us or the market's needs?
The relationship between how identity-driven our businesses are, and burnout risk
You are worthy of getting your needs met - and asking the questions
Becoming your own good boss
Follow Julia!
On Linkedin, Instagram, and Tiktok:
https://www.linkedin.com/in/julia-starr-coaching/, https://www.instagram.com/juliastarrcoaching, https://www.tiktok.com/@juliastarrcoaching
Visit her website here: https://www.juliastarrcoaching.com/
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Let's continue this chat! Say hi on Instagram / Threads!

2 days ago
2 days ago
6 min
Today I'm chatting with Sara Joelle, aka Website Girl, aka BTL Copy, aka the only podcaster I don't listen to on 1.5x speed ;). More formally, she is the Founder of Between The Lines Copywriting, a Website Copywriter & Marketing Mentor.
We chat about:
Choosing your bank account over your sanity
The dopamine hit of Stripe and the burnout of it all
ADHD and time blindness
Remembering you live a full life outside of your business
Are you letting your biz dictate your worth and value?
Follow Sara on Instagram here: https://www.instagram.com/btlcopy/
Visit her website here: www.betweenthelinescopy.com/links
And listen to her podcast right here: https://betweenthelinescopy.com/podcast?fbclid=PAZXh0bgNhZW0CMTEAAadww1hno-3ZWQO1D3lxvqtPy1zObHzENjkE52P67fvfjvlPBzL8_kaW1vQLBw_aem_G8hErzAhD8zdF8jnMfZQbw
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Let's continue this chat! Say hi on Instagram / Threads!

3 days ago
3 days ago
16 min
Today I'm joined by my fellow Aquarian, Meta Ads Manager and Funnel Strategist, who supports creative entrepreneurs in growing their email lists, growing sales, and more. Alice is the brains behind the FLOW program and someone I love learning from and following online. Excuse the remnants of my cough here!
We discuss:
Are we taking our own expert advice?
Taking unsubscribers personally
The psychological olympics of a people-pleasing founder
Venting about sloppy AI content
Catching up to our own expertise
Let's treat ourselves the way we'd treat a team member
Follow Alice!
On Instagram: https://www.instagram.com/alicebjorkstrand
On Threads: https://www.threads.com/@alicebjorkstrand
On her website: https://www.alicebjorkstrand.com/
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Let's continue this chat! Say hi on Instagram / Threads!

4 days ago
4 days ago
16 min
Today I'm chatting with Morgaine Trine, Owner of Honestly Bookkeeping, a boutique bookkeeping firm helping small businesses stabilize, strengthen, and sustain their finances. She believes in an ecosystemic approach, and the idea that movement is inherent to the universe - including your business and finances. This chat was so juicy!
We chat about:
The ecosystem of bookkeeping, operations, and mindset
The misconceptions around bookkeeping and money, and how spirituality figures into it
Avoidance and how what you resist, persists
Allowing vs quantifying
Powerful question: Where are you biased to stay?
From shame to choice, through awareness and breaking isolation
Beyond the binary of success and failure: what money tools are we providing founders?
Follow Morgaine!
The Honestly Bookkeeping website: https://honestlybookkeeping.com/
Free quiz: https://honestlybookkeeping.com/gifts
Instagram: https://www.instagram.com/honestlybookkeeping/
Linkedin: https://www.linkedin.com/in/morgaine-trine/
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Let's continue this chat! Say hi on Instagram / Threads!

5 days ago
5 days ago
11 min
Today I'm chatting with Xanthe Appleyard, Social Media Strategist, Writer, Podcaster and Founder of Oh Sierra. Her focus is on supporting folks to run businesses that feel like places where they actually want to be, mostly through online leadership and marketing.
We chat about:
The idea of business as fun and pleasurable vs hard work
The duality of light and darkness, and how we sustain being an entrepreneur
Finding your own semantic compass
Follow Xanthe on Instagram here: https://www.instagram.com/xanthe.appleyard/
Visit her website here: https://ohsierra.ca/
And listen to her podcasts right here: https://open.spotify.com/show/1Hm8vSAe86CcljB1snTdO4?si=748bc903879844d4 + https://open.spotify.com/show/21pDAUk7X0kIYBnNQPvmSr?si=b0eee7238e5543dd
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Want to add another friend to this convo? Here's a link to Couples Therapy for You and Your Biz
Let's continue this chat! Say hi on Instagram / Threads!

6 days ago
6 days ago
13 min
Hope you have a good beverage with you because today's chat is extra juicy. Genevieve "Jenny" Dreizen is the COO of Fresh Starts Registry and a human who's incredibly good at being a friend. | https://freshstartsregistry.com/
We discuss:
The trade-offs of being an entrepreneur: "if you don't enjoy the benefits, you're just giving up things"
It's ok to redefine your boundaries
Why the 8-hours workday is an invented construct
When you rest, you receive
Allow the business (and your dog) to be part of your lifestyle
Follow Jenny!
On Instagram: https://www.instagram.com/genevievedreizen/
On Threads: https://www.threads.com/@genevievedreizen
On her website (make sure to check out their podcasts!): https://freshstartsregistry.com/
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Let's continue this chat! Say hi on Instagram / Threads!

7 days ago
7 days ago
12 min
Today I'm chatting with Somatic Coach Mike Simon. Mike works with creative leaders who want to lead and build from the inside out.
We chat about:
The algorithmic commandments - and do we have to obey them?
Identifying what we're still carrying from our previous relationships (e.g., career, businesses) into our relationship with the current business
The money story - for founders selling intangible services and programs
Figuring things out through the experience rather than through conceptualization
Micro actions for the life you want
Follow Mike!
On Instagram: https://www.instagram.com/themikegsimon/ and Threads: https://www.threads.com/@themikegsimon
Join the Create From The Core waitlist: https://mikesimon.myflodesk.com/createfromthecore
Join Mike's newsletter: https://mikesimon.myflodesk.com/musingsfromhome
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Want to add another friend to this convo? Here's a link to Couples Therapy for You and Your Biz
Let's continue this chat! Say hi on Instagram / Threads!

Aug 11, 2026
Aug 11, 2026
10 min
Today I'm chatting with Eleanor (Ellie) Kime, a messaging specialist who helps small business owners put more of their personality into their business. Ellie is the rare type of person who will hype you online even if she doesn't know you (which I LOVE) and the rarer yet type of people who write sales emails that make you want to become their best friend.
We chat about:
The cobbler's kid thing... and how we deal with it as founders
Realizing the true worth of your work is sometimes well beyond the dry deliverable
How you are the only you, for better or worse
You are the only expert for you
Jealousy as an entrepreneur abnd what it has to do with Neil Diamond
Follow Ellie on Instagram here: https://www.instagram.com/eleanor_mollie
On Threads here: https://www.threads.com/@eleanor_mollie
Linkedin: https://www.linkedin.com/in/ellie-kime
Visit her website here: https://www.eleanormollie.co.uk/
And listen to her podcast right here: http://eleanormollie.co.uk/jar
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Let's continue this chat! Say hi on Instagram / Threads!

Aug 10, 2026
Aug 10, 2026
14 min
Today me and my nasally post-flu voice sat down with someone I ADORE working with, Kelsey McCormick of Coming Up Roses. Kels is the undeniable Launch Queen and someone whose work I admire (I'm a repeat client!).
We discuss:
Being a squiggly entrepreneur
What it takes to trust yourself, your gut, and your business - and to commit to one flagship offer
Mindset, limiting beliefs, and why they are not just for coaches
How to scratch the restless ADHD itch without reinventing the wheel
Finding your "sound"
Follow Kels!
On Instagram: https://www.instagram.com/cominguproses.co/
On Threads: https://www.threads.com/@cominguproses.co
On her website: https://cominguproses.co/
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Let's continue this chat! Say hi on Instagram / Threads!

Aug 9, 2026
Aug 9, 2026
11 min
Today I'm chatting with Emilie Nutley, a money coach + consultant for online business owners, and in her words "if it touches money, I like to talk about it".
We chat about:
Why we keep investing in programs that teach stuff we ALREADY know
That secret unlock we're wishing for vs "what you know is enough, just keep doing the thing"
Why wanting stuff is ok
Ask yourself: Do you feel safe with what you have today?
Focus on the missing piece, not the immediate gratification
Follow Emilie!
On Instagram: https://www.instagram.com/emilienutley/
On Threads: https://www.threads.com/@emilienutley
Visit her website here: www.emilienutley.co.uk
If this resonates, you're going to want to check out my other resources for founders:
Get both your strategy and nervous system prepared for your next high-stakes meeting with a Meeting Prep Sesh (proven results, over 40 sessions conducted in the last year)
Download the free Unshrinking Workbook here
And jump into my bi-weekly newsletter right here for more business real-talk and tools
Let's continue this chat! Say hi on Instagram / Threads!






